Bulgaria

Investment in spa and wellness

⋅ December 16, 2007 ⋅  Email this post ⋅  Print this page ⋅ Post a comment

Spa and wellness culture is already an inseparable part of the lifestyle of the modern people regardless whether it is translated as Sanum per aqua, or “Health through water”, or explained with the name of the small town Spa in Belgium. In fact it has its origins in ancient Rome and this practice for cure and natural way of living is alive today.

The revival of the spa culture lies in the 17th century under the Ottoman Empire, but only today is when we witness of the ancient spa therapies to the modern style of life.

In this sense, spa means a place to seek interior harmony and physical health, relax and comfort of the body and spirit. On the other hand, balneology treats already existing illnesses with therapeutic, and has no preventive function. That is why a balneological center resembles a hospital by its function and vision, while in the spa center the emphasis is on the unique atmosphere, aesthetics and stimulation of the senses.
Spa center

In terms of equipment and services the furnishing to the spa center is a function of its type and capacity. Several factors should be taken into account:

* the type of the building for the spa center - hotel, residential block or luxurious residential gated community type center
* The location - urban, mountain, coastal
* the style and design of the spa itself - Oriental, Egyptian, rustic, etc.\

Products and trends

Worldwide some of the latest trends in the spa industry are the medical spas, or spa centers with medical functions and personnel. The accepted standard is to have 16 years in order to visit a spa center.

That is why an innovation is the creation of spa experience for the very young - saunas and steam baths adapted to children’s organisms. Special attention is paid to relax zones: interior, dimensions, sound and light effects. As there is need to immediate rest after thermal procedures zones for both passive and active respite have been created.
Investment in spa and wellness

On a global scale investment in spa centers should guarantee return and increase the value of the project. That is why not every hotel and building has spa center, which is the trend in Bulgaria. The random development of spa and sticking spa to hotel brands could damage Bulgaria’s spa industry as it result of execution and biased impressions in clients for what spa is.

Spa centers are still luxury product not for Bulgarians only but for West-European clients with higher than average incomes as well. When a hotel invests in spa this impacts its prices and in residential buildings - the prices per sq m.
Maintenance of services and equipment

Spa center maintenance is directly linked to the design, section of equipment and materials and care taken by the manager. A carefully prepared design and an implementation with high quality materials result in extra maintenance. Low level in technology and materials result in extra maintenance costs and increase risks of creating a non-hygienic and unhealthy environment.

The services in the spa centers are selected after analysis of the location, potential customers and desired category and by their quality diversity they should meet the standards of the respective hotel, complex or commercial building where they are accommodated.

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